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By : Dustin Fennell    29 or more times read
Submitted 2009-11-23 23:09:28
By the time you finish reading this article you will understand how to drive free traffic to your web sites by increasing the ranking of your website or pages in the search engines using article marketing.



Article Marketing Strategy To Increase the Rank of Your Website



The first thing you need to understand is that this process does take some time and is not a form of instant traffic. But, it is a form of steady traffic that keeps coming to your sites with no other effort on your part.

You need to have a basic understanding of SEO (Search engine optimization) to get the most out of this article. If you don't, I suggest you search for "Stomping the Search engines" on Google and you will learn everything you need to know about SEO.

The very first thing you want to do is figure out what keywords you want your site to rank for. It is best to target the "long tail" if you are just starting out or have a new site. Try to target a keyword phrase of 3 or more words that indicate a buying intent. In General one word key phrases get a lot of traffic but, can take a long time to rank for and you want traffic as soon as possible, so target the log tail.

When creating the page you want to rank on your site, keep the keywords in mind and use them in your title and H1 tags. You also want to use them in your body text as well. Try and keep the overall keyword density to around two and five percent.

After getting the page created on your site, you want to write an article that is related to the content that you just created. The article should be short and to the point, around three to five hundred words, works best.

As soon as you finish the article, rewrite it twice. This is called article spinning and is not a required step but is highly recommended that you do it. Just go through your article and rewrite each paragraph so that they still say the same thing but in slightly different words. By doing this you can put together hundreds of unique version of your article to submit to the web.

Because you want to get traffic from the articles as well, you want to create a compelling authors resource box, with a strong call to action, that entices readers to click through to your site. Most article directories allow you to have two to three links in your resources box and it is these links that make the whole process work. You want to use your target keywords as your links anchor text as much as possible. This is how the search engines decide what sites are going to rank where in the SERP's so the number of links you have and what they say your site is about is very important.

Finally, you want to get your article with the links pointing back to your site on as many places on the web as possible. That means start submitting you article to article directories, create a Squidoo lens and Hubpage, contact other webmasters and see if they would like content on their sites and have them post a unique version of your article. The point is to get as many links back to your site with your keywords anchor text telling the search engine's what to rank your site for and how important it is.

As a final thought, I want to leave you with this bit of knowledge. The reason you want to spin your article's like I discussed earlier, is so you don't fall prey to the Google duplicate content filter, posting duplicate on the web will only hurt you if you do it on your own site, but if you post the same article across the web without spinning it first you run the risk of having the links either discounted or worst nor counted at all, making all your hard work null and void.
If you would like targeted web site traffic, so you can increase sales and/ or mailing list opt ins, check out my more article marketing strategy guide, Article Shotgun by clicking here.



Article Source: ARTICLE GALLERY


                    
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