OK, you have built your site and published it online, that's great! But now you need to figure out how you are going to get traffic to your website. If nobody knows your website is online then they can't find your site. And if no one can find your site you can't expect to make any sales. Using proven SEO techniques you can get your website listed in the search engines and help get you the traffic you need. Follow the tips below for basic SEO strategies.
Optimizing your website You have heard the expression that "content is king" well with SEO it is more important than anything else. When a search engine crawls your site it takes the content and index's it into a database. But if your content doesn't match what you are selling, you won't be getting visitors to your site who are looking for what you are selling. This is why you need to have your keywords placed through out your site. For example, if you are promoting calculators or adding machines, you are going to want to have those words on your website. But don't just put them everywhere due to the fact that some of the search engines may think you are keyword stuffing and they won't give you a very high rank in the search results.
Linking When websites link to your site, the more attention and weight you will get from search engines, which results in higher ranking. Search engines use the backlinks like votes for your website. When you can get links from other websites to your website, make sure important keywords are used as anchor keywords in the hyperlink. If you sell calculators online, use a link such as, "cheap calculator" instead of "click here".
Targeting Your Traffic When leaving your link on sites be sure to leave it on sites where you may find people interested in your products. So if you are selling calculators or adding machines you should leave your link in a college chat room or a forum where accountant frequent. This will give you targeted traffic from the links themselves.
Use Offline Marketing Strategies Don't forget about sending people to your website by advertising offline. Like hanging flyer's in stores, or using newspaper ads.
Be Sure To Use A Site map Once your site is up and you have all the pages created, you will want to create a sitemap that will make it rather easy for the search engine crawlers to find your pages and get them indexed in there results.
Build Your Website For Crawlers Search engines send out bots to crawl your site to pick up your content to be indexed in there results. Now since the crawlers only read text, having a site that has loads of banners or flash animation even Java script, is content on your site that the search engines don't read. Try to keep this type of media to a minimum on your site and load your site with lots of text.
Are You Using Frames If you are using frames in your site, STOP now. Rebuild your site without frames. For the most part if a crawler comes to your site and it has frames it may very well simply not read your site and move on.
Don't Spam As important as backlinks are, the last thing you want to do is leave the same link on every site. If you have 1,000 links pointing to your site and they all say, "If you are looking for calculators click here", the search engines could read this as spam and not list your site in the results. Use different anchor text links and different wording leading up to the link.
Lastly don't forget to submit your website to search engines, directories and link pages that have the same type of content as your site. And don't use the same keyword for each link, use between 3 and 5 keywords for starting off.
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