Yes, SEO is an extremely important part to your success online, but there are literally hundreds of SEO myths flying around cyberspace that can dampen your overall results. If you take a good hard look at the majority of the information you will find that most of it is opinionated rather than factual. So today we want to share with you the twelve most common SEO myths on the Internet today.
#1- All Links are Equal- The person who believes he/she can go out and purchase thousands of backlinks and will be successful is sadly mistaken. It's important to understand that some links are better than others, and poor quality links can have a negative effective on your overall rankings. This is why some people can have 50 backlinks that are of high quality and do better than someone with 2,000 backlinks.
#2- Keyword Density is Important- Another one of the monumental SEO myths is that keyword density is the most important part to your success. The truth is you won't find any set of rules that guarantee success through a proper amount of usage. What it really comes down to is providing highly search and minimum competitive type keywords, and then placing them in the article appropriately.
#3- Meta Keywords Still Work- You have probably heard all the debates that go back and forth about meta keywords. Recently though it was discovered that this statement is simply one of the SEO myths. Google and Yahoo have announced publicly that they no longer use meta keywords for ranking purposes. So don't bother working on them. However, meta descriptions and tiles are still valuable.
#4- Web Directories are Highly Valuable- Ah yes, back in the day web directories were extremely valuable, but one of the SEO myths is that they still are today. Granted, you can still achieve success with highly credible directories, but the general ones are pretty much useless anymore.
#5- Blackhat SEO Won't Get you Caught- It's still amazing today that people believe they won't be caught doing something that is illegal. What it comes down to though is no matter how big or small your company is, using illicit marketing tacts can keep you from being listed in the major search engines.
#6- SEO Success Happens Overnight- It's to fathom that people still believe this, but it's one of the biggest SEO myths out there. The truth is SEO is a process that takes weeks, months, and even years to achieve success. It's an endless battle and it's something you have to constantly work on throughout the year. It's a long term strategy, not a quick fix solution.
#7- Google is All that Matters- Once upon a time businesses could just focus on Google and make all kinds of money. However, those days are long gone and these SEO myths now revolve around utilize several search engines. You have to remember that the smaller ones like Yahoo and Bing still have people using theirs. Yes, Google makes up about 34% of all the searches online, but that leaves you without the other 66%. Plus, you can't forget about other ways to market like Facebook, Youtube, and a plethora of other options.
#8- PageRank is Everything- Again, back in the day everyone focused on their PageRank more than anything else. One of the SEO myths of today is that this is still the most important thing. Keep in mind it does help your website achieve higher rankings, but it's not the only factor. Since algorithms constantly change, your PR number will fluctuate throughout the year.
#9- Common Sense is More Important than Research- If you think something works online, it doesn't necessarily mean everyone else believes the same thing. A prime example of this is through keyword selection. There are hundreds of different ways to find keywords and in order to find them you need to do research. If you don't you can easily end up losing out in the long run.
10. More Traffic is Always Better: Receiving a lot of traffic is generally great, but if all of your traffic is untargeted you won't be producing any results. Additionally, sites with high bounce rates can end up suffering in the search engines as a result because your site is viewed as having something wrong with it or being a match. Therefore, first strive for highly targeted traffic and then work to increase and expand your base.
#11- Purchasing Links and Link Farms Always Work- Years ago this was extremely helpful, but Google has figured out the loophole and basically put an end to it. Yes, it's possible to receive a few benefits this way, but considering the money and time invested it's definitely not worth it. Plus, many of these situations are considered blackhat avenues which end up being penalized.
#12- Once you Achieve a Ranking, You're Done- SEO myths are all over the place and they usually start with thinking you're done when you finally get that ranking. However, you will find that SEO is an ongoing process that takes constant work. So if you just wrote 10 articles, submitted them to directories and added a few backlinks here and there, it's only the beginning. In the end, if your competition is constantly working on their SEO strategies; why should you stop?
These SEO myths are why so many people fail in the marketing world. It's a combination of stubbornness and just finding the wrong information when searching how to successfully market your website. If you can stay up to date with the latest trends, you will end up staying away from those schemes and pitfalls that cause others to fail.
Looking to find the best SEO services, then visit www.SmartMediaInnovations.com to find the best advice and information on increasing your website's search engin rankingsright now.
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