Internet marketers or online businesses often use a squeeze page, which is a landing page to invite visitors to sign in to access products or further information. In exchange of his contact details, the visitor is granted access to another website or page, and in the process has become a 'lead' or potential buyer.
Various elements can influence whether your visitors convert into leads, however using a video in a squeeze page has statistically shown to positively affect conversion rates. The written content and design of your website may of course influence your visitor's response, but a video also offers 2 additional benefits: 1. It makes your page 'sticky', which means that it retains your visitor's attention and 2. It builds trust, by showing that you are a real person and revealing your character.
Here is what I recommend on how to structure your squeeze page video to ensure that you connect with your visitors and generate leads:
1. Address your visitor's need or situation to help them confirm that they are in the right place. It is essential that you identify who your visitors are and who you wish to target (your niche market) in order to do this step. Show your visitor that you know something about their situation or feelings, or about what they might be looking for. Be tactful and avoid assumptions (you don't 'know' them after all). Use 'probably' or 'perhaps', or ask questions, to help your visitors identify for themselves how they associate with you and what you can offer. Some examples are: "Are you tired of...", "Do you wish you had...", "Do you need...", "Perhaps you are looking for...?".
2. Introduce your personal story. Now you visitor is ready to hear about how you fit in and truly connect with your story. Keep it short and concise; use one or two sentences to talk about your situation, your struggles or feelings prior to finding a solution.
3. Introduce your solution. Your visitor now trusts you and can relate to your story, and can't wait to hear your solution! You can now say that you found a solution, and give some general information about your product or opportunity. Keep it short, sweet and intriguing so that your visitor will want to sign in and find out more!
4. Conclude your personal story. Where are you now? What have you achieved now that you have the solution? How has this product or opportunity changed how you live or work or play? What are the major perks or benefits (e.g. "I received all the training I needed", "I received a great discount", "I make a great income", "This product is easy to use", etc)? Remember who your niche market is, these outcomes need to resonate with what your visitor is looking for.
5. Call to action (entering their details) and what's in it for them. End your video by telling your visitor how to sign in and what they will obtain for signing in. Offer something valuable; more information or resources, a free report, a phone call, a special discount or offer, etc. Choose words that give a sense of urgency, like 'today', 'now', 'instantly' or 'right away'.
I also have 8 final tips on creating the perfect video:
1. Use quality audio and video resolution, and reduce background noise. 2. Choose a setting that is consistent with what you are selling (e.g. in your home office if you have a home business, at a marina for boat services, at the beach to demonstrate your lifestyle, or just on a plain background if you want to focus on your message, etc.). Have a tidy and non-distracting background. 3. Smile! Be pleasant, welcoming and animated. Dress to convey the right image, be yourself, and make a little effort! 4. Keep it short and sweet. 1-3 minutes is ideal. 5. Edit your video to have smooth transitions between screens if applicable. Use fade in and out or other transition effects for a professional feel, but don't overwhelm or distract the viewer with too many special effects. 6. Include a screen at the end with your contact details or website address. You can write your call to action here as well, and use a motivating soundtrack while your are displaying written text. 7. Have you video on auto-start. Your message will start instantly and your visitor will be drawn to watch your video. 8. Have your opt-in box near your video, so that it is handy after you have given your call to action.
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