Real Estate SEO Pros have assisted Real Estate Agents with their SEO needs behind the scenes for over a decade. We have decided to come forward and present our much asked for services for Real Estate Agents who are not presently our clients, so we have produced free videos, 6 in fact, to assistant with SEO for Agents sites.
Search Engine Optimization, or SEO for short is part of any modern day Real Estate Agents marketing toolkit and is vital for success on the Internet. Being able to capture the targeted buyers and sellers is the reason why SEO is critical, as over 80% of seekers (USA Today 2007) go on line before they approach an Agent, so Agents that understand this can take advantage of on this information.
There are two types of SEO to consider when you are looking at beginning an on line campaign. There is onsite and then there is offsite optimization. The search engines look at your site from a number of angels so in order to achieve good placement on their pages you must learn to master both sides of the SEO equation.
To have long term success on the Internet you need to use these concepts in concert with each other.. While it is not difficult we felt by offering these videos that Real Estate Agents could benefit by learning about these parts of SEO. Lets chat about our onsite Optimization video at this point in time.
Our onsite optimization video will be by and large primarily concerned with showing you what are the focal factors to your onsite optimization. Our free videos present anyone with a rudimentary level of website knowledge with a way to manipulate and enhance your site so that you can build up your sites standings in the search engines and show that your site is worth visiting.
The number one step to onsite or On page optimization is applied to your sites, page titles. This is an often ignored but important onsite factor in search engine algorithms. Agents often have the identical titles on each page but page titles are viewed by search engines as a over view to a pages subject matter. A good quality title should be key phrase rich and be specific to the content of the page. This is the beginning of good information architecture (a sites layout). It is ideal for every topic within your website to have its own page.
If you market beach front property, have a page for that. If you sell in San Diego have a page for that, if you sell Lofts have a page for that. This enables you to optimize a page for a very focused set of key phrases. The Search engines primary job is to deliver web pages to users that are directly related to the terms that they are typing in to search for. This means that the more specific your web pages are to a search term, the more likely you will achieve good rankings. More importantly, Real Estate is local, so don't just use the term "real estate' as a keyword. use "Miami Beach Front Property Real Estate" in the title and content of your page and you will get way more hungry buyers that are specifically seeking just that information out.
Next comes the key page content and this should also be defined and clarified by the surrounding subject matter. Writing good quality and unique content is a skill and as with anything it takes practice to get good at it. You know your region better than most, so you can really convey your insights in a unique way that can draw clients to you. It is vital that you remain professional and be sure that your subject matter reads well. Just be natural in the use of your keywords and phrases, and as you are writing just sprinkle them in the beginning and end of your articles.If you seek to use your key work phrases over and over the search engines can detect it as they look at the density of your keywords. This approach will only lead to reducing the quality of your website visitors experience and therefore the search engines will likely penalize your website with a lower quality score. This activity will normally lead to your visitors leaving your page quickly..
If you are careful to pick a domain name that is keyword specific to your target keyword or has your target word this will assist you with ranking higher on the page.. But if you have a site name by now don't be concerned as your content and page headers can make up for this over time. If you choose to develop a number of sites, as many top sellers do then next go round include key phrases relating to page content. It is of value if your site names can be both short and memorable. Have your main phrase at the start of your site URL, MiamiBeachFrontRealty.com means you will show up for clients that are searching for Miami beach front property not San Diego beach front property.
One overlooked item of onsite optimization is using image ALT text. The search engines index your images so using keyword rich names here can be to your advantage. People that surf the web that are visually impaired use these tags to help them as they navigate around your site, using a reader. Once again, more is not better so do not go the path of ALT tag stuffing, which would not only hinder usability for the visually impaired but would hurt your standing in the search engines as much as keyword stuffing does.
As the spiders come along from the search engines they come by and look at your header tags, that are behind the scenes on your page. These are called Meta Tags and should incorporate key phrase variations such as pluralizations along with a keyword rich description of your site that people will read on the search engine page results. While these indicate the subject of your page it is seen by search engines as an guide to the key phrases being targeted for that page and that page only.
It is important to grasp that each of these onsite SEO factors are important. So as you create your page, or have your web master attend to it, or the kid down the block, begin at the top with the URL purchase then move to your header tags and the page titles. These are weighted the most by the search engine algorithms. Then focus on your content as in the end all factors need to be considered if top rankings on the search engines are to be achieved for the most competitive key phrases.
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