In business, experts tell us that 80% of our income will come from only 20% of our clients. This 80/20 rule is a common business denominator and if you apply it, you can employ creative restaurant marketing strategies to develop your existing clientele.
It's easy to question the effectiveness of the 80/20 rule, as it just doesn't somehow sound right. Just think of the power of word of mouth advertising though. Folks like to get "social proof" before they do anything these days. Conventional advertising is all very well, but at the end of the day people do want to be sure that they will have a pleasant experience before they spend their hard-earned cash.
If you choose to focus on your existing, good clientele, you can apply some creative restaurant marketing strategies to help spread the word. You just need to focus on some relatively small ideas and remember that it is those neat touches that people remember.
If you know that a very regular party is coming in for a special occasion, determine what this is and go the extra distance. For example, if it is a significant anniversary consider a special bottle of wine at the table when they arrive. If it is a Valentine dinner, a red rose for the lady would be great.
Understand that relatively small costs such as the bottle of wine can represent an investment that will be paid many times in the future. People will tell their friends about those special touches that they weren't expecting and this viral news can endorse your creative restaurant marketing strategies and ideas.
Use every opportunity you can to place suggestive messages in front of your guests. Business owners often forget that people need to use the bathroom and as this is literally a confined space a strategic, subtle message displayed on the wall or on a mirror will be productive. Again, be subtle and think of how you can sow the seed of an idea with such a message.
These days social media is very important. You must have your own Facebook page for your restaurant and should also open a Twitter account. Publicize your site address on your check or bill receipt and suggest that people who sign up as members of your various sites may receive a special discount of some kind against a future purchase.
Always try and get the e-mail address of every visitor. If you can, determine their birth dates, month and day. Establish an automatic messaging system called an auto responder, sending out invites to the birthday boy or girl, offering a free meal. They will invariably arrive with others to celebrate and you will probably, once again, be introducing your great service to new prospects.
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