No matter why you have a website or what your intentions are, you should always be striving to achieve better Google rankings through the use of SEO. While most small business owners and webmasters understand that this is an important step towards online success, most still don't know how to achieve the results that they are seeking. In reality, there are many various ways that you can go about your SEO but first you have to become familiar with your options.
The first is what most people already know, and that's on-page SEO tactics. These include things like keyword inclusion and internal linking. The other half of SEO however may actually be even more important for your Google rankings. This is off-page SEO, and it incorporates all of the work that you do to help improve your search engine standings on other websites and through other sources and mediums throughout the web.
Take a look at the following 10 factors to help improve your Google rankings with the use of off page SEO. All of them will lead to increased results and ultimately, more profitability for your website.
1. Quantity of Incoming Links: One of the first off-page SEO factors for Google rankings is the quantity of incoming links that you have leading to your website. The quick story is that the more links you have leading to your website the better.
2. Backlink Quality - While the more backlinks you have for your website the better, the quality of the backlinks you have also plays a role. Not all links are created equally, and ones that have more inherent value will provide a larger boost to your Google rankings. High quality links are from related sites, are one-way links meaning you don't have to link back and are from high ranking sites.
3. Backlink Diversity - In addition to the quantity and quality of backlinks you have leading to your website, the diversity of backlinks you have also plays a role. It will help your rankings much more to have links coming in from numerous sources including blogs, directories, forums, articles, related websites and more than to just have links coming in from one individual class.
4. Anchor Text of Incoming Links: The anchor text use in your incoming links is also extremely important. That's because the anchor text is what actually tells the Google rankings what your page is about. Therefore the right anchor text can help you directly target certain topics or key phrases, enabling you to immediately boost your SEO.
5. Website History and Age: The longer your website has been around and the older your domain is, the more credible and reputable you will be viewed. You can't do much about this problem if your site is new, but you can consider purchasing older, existing domains as long as they are in good standing with the major search engines.
6. Social Networking - The growth of social networking has been extremely link, and it's a great way to improve your off-page SEO. You can build a large and diverse amount of backlinks to your site but you will also be able to reach out and connect with more prospects and potential customers and clients. Your participation will help lead to an increased web presence and stronger results across the board.
7. Visitor Behavior: The way that visitors behave when they see your website can actually affect your Google rankings. Bounce rate is a measure of how many one page visits to your website that there are. The lower your bounce rate, the more valued, related and worthwhile your website is viewed as being. Therefore you have to strive to minimize your bounces and provide meaningful, useful content with an intuitive and engaging design.
8. Sources of Traffic - Another thing to remember is that the sources of traffic for your website can also play a role in your standing. This is because there are both good and bad "neighborhoods" on the web, and if a lot of your traffic comes from bad sources that will reflect negatively upon your site. However, strong sources of traffic from related and legitimate sources will help to further prove your validity.
9. Gradual Buildup: Many people have the false idea that you can do all of your SEO work in one big chunk and then you'll be set. But actually, SEO is a long term process that needs to be continually worked on, gradually over time. A sudden surge in backlinks or content and then nothing else can set off some warning signals.
10. Web Directories - Web directories are not as valuable as they once were for your Google rankings but inclusion in the top directories can still provide a solid boost. Don't worry about being listed in hundreds or thousands of directories with little to no value and instead focus on getting included in just a handful of the top ones.
If you follow all of the above advice then you will be on your way to improved Google rankings through the use of off-page SEO. While these off the page tactics were once questioned, today they are viewed as equals to on-page SEO. In fact, many experts and specialists now agree that SEO has evolved to the point where off-page SEO is even more important for Google rankings than on-page strategies.
Therefore take the time it takes to familiarize yourself with the best practices of these SEO tactics. Build up a diverse collection of high quality links, provide content that people find relevant, gradually build your website and do everything you can off of your website to help increase your Google rankings.
To find out more about SEO, visit David Baxter's site www.SmartMediaInnovations.com and start increasing your website's Google rankings today.
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