Snares are just about an essential part of most popular songs; everything you hear on the radio and nearly all songs on all CDs in the rhythm and blues and hip hop, rap and dance genres. Snare use is determined based on the type of music and the groove of the song.
In urban styles of music ranging from the RnB genre to gangster rap and soul, snare drum samples use is quite varied, but a lot of songs display it on beats 2 and 4 in the music bar placement. The kick usually sits on the first beat or third and this is because it has more of a downbeat impact, while the snare subtly modifies the groove.
The amount of different snare types is staggering, but two of the types seem to be head and shoulders above the rest when it comes to popularity and identification. I'm talking about the live and real snares played by people in a recording setting, which are then sampled for use as drum samples in other applications. The second type is the raspy type of snares generated by electronic synthesizers and drum machines. They're not always so unrealistic, though; some of the machines today can make great-sounding emulations!
When speaking effects, there are a few different ways to use them to alter snare drum samples. In fact, sometimes you would not want to alter snare drums but rather alter the rest of the samples to better match your snares - if the tone of it is so good, why not make the rest match, right? The reverb effect is use a lot in snares; it adds space and sounds just magical on many snares. You can definitely get some surreal effects, like applying a reverb IR file for, say, the Opera House in Sydney and have your snare sounding like it was played there.
In dance music, the snare placement and general use has been tried and tested over 20 years, with different techniques still popping up today and being heard worldwide literally overnight! Two of the most widely used ways to place snare drum samples are heard in songs every day if you're into this sort of music. The first method sees the snare sitting on beats 1 and 4, the weaker spots of the bar, while the kick hits every beat consistently. Basically, the snare relieves the ear from hearing just the kick. The second way is to use it on every beat with with a slightly different groove.
Using snare drum samples as best as you can is an art form, and it is an easy goal to reach consistently if you experiment enough. You need to keep an ear out for new methods and new techniques all the time, and apply what you want to your own tracks, not worrying about the fine things at this point.
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