The most beautifully crafted website can still have major design flaws that will drive your visitors away. The following are 6 website design mistakes you should avoid when creating your website.
If you want your business to grow then you need to remove the negatives from your website design. The window of opportunity to catch and then keep visitors is very small. Everyone has their favorite websites that they visit often. Why? Because you have confidence that you will get the information they want without wasting precious time hunting. They have a 'relationship' with their favorite websites and you want to build that type of 'relationship' with your visitors.
Maybe the biggest design flaw is no focus. The biggest problem with a lot of websites is that the visitors really have no clue what they are supposed to find. The home page should be direct and show exactly what value website holds. It needs to be alluring and entice the visitor to hang around and look at more pages.
When the pages are weighed down with text, that is fine but the length of the paragraphs has to be short and to the point. The text needs to have headlines and sub heads, short focused paragraphs, numbers and bullets, graphics and photos that are strategically placed with enough white space. Make the information you share relevant to the website's home page or start-up page. There cannot be anything confusing about the content or the layout because your visitor has a very short attention span and you only have a few seconds to get their attention.
The look of the website must be easy to read and see. Fonts that are too hard to see on the backgrounds are not acceptable. The fonts need to be easily read like Arial or Verdana or any that have clear cut letters that are an automatic part of Windows. Fancy fonts may not be visible on every computer.
Avoid clutter on your site. Even if it is organized, having long segments of copy, animation, promotional offers, extra unnecessary stuff, and sales pitches all equal noise. Visitors do not want to go wading and all these things will slow your start-up page.
Using advertising that is too demonstrative will turn off your visitors. Pop-up ads are acceptable and still used a lot but they run the risk of making your visitor irritated. Most people use blockers to prevent the pop-up ads so even if the information is really important in the pop-up most will not see it anyway.
Proper navigation issues are a big deal. If you visitor wants to see more but cannot reach your other pages you have lost them. Use a site map so your visitor can quickly see what they want to visit without wandering through unnecessary screens.
Before you start a search engine marketing campaign, go to The Brilliant Assistant's site for information on website design and graphic design services.
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