I get a lot of questions about what SEO tools I find beneficial and what tools I use. The fact is I use a lot of software, and I hate to really say any specific one is better than the other, but I thought I would write an article that describes what type of tools you need to at least get started in SEO. The fact is like any trade you are going to need tools, and some do require an investment.
The first tool you need is something to do keyword research. This becomed pretty easy. I use the Google Adwords tool, I find it gives me the data I need. All I really look for is words that do get some searches each month. From there I look at what sites rank for the words and decide if I should take a poke at getting to the top of the engines there.
Probably after keyword research the most important thing you will need is some tool that will help you build links. Anything from a tool that helps send emails to webmasters requesting links to a tool that actually builds links for you. There are also a lot of courses out there that teach you link building strategy. You need to get as many of these tools as you can.
The next tool that I think you will use the most is a tool that tells you where you rank in Google. I use a free tool that will tell you where you rank in Google as long as you are in the top 1000. This tool is free and it is an excellent thing because I can literally monitor where my pages are in Google and see any progress or results from search engine work I have done.
The fact is SEO requires a lot of tools, but there are some cheap or even free tools you can use to get started. Once your site starts drawing traffic from the search engines and making you a lot of money then you will have no problem going out and getting tools that really work. The key is you have to then decide which ones you really want to buy.
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