"The money is in the list", this is often heard in the Internet Marketing Indsutry but a lot of people do not know exactly what list building is and how important it is to your home/online business.
A list is a collection of people and their details (normally email addresses and first name) who are interested in your product/home business opportunity. These people have given you their details in order for something; usually a free report or further information. An important thing to consider with list building is that you want a targeted list; it is no use in having a list of 100,000 people that aren't likely to be interested in your product; a list of 1,000 targeted people is a lot more beneficial.
Make it clear to people visiting your website exactly what your product is. Do this by including keywords that relate to your business/product in your domain name. For example I am involved with Internet Marketing and am a Mentor so my domain name contains both the keywords "Marketing" and "Mentor". This lets everybody who views my site know exactly what product/business opportunity I am involved with. Make sure you do the same or you will not be getting targeted traffic which will result in poor and not very profitable list building.
Now you have made it clear what product/business you are involved with go into further detail by creating a squeeze page. Here you explain in more detail exactly what you can offer the viewer and give them something for free or more information in return for their details (first name and email address are the best). This is how list building takes place.
Bullet point out the offer to make it stand out to the viewer; people don't want to have to read a long chunk of text to find out what the offers/benefits are so make it clear for them. Also I recommend shooting a video where you explain the benefits; this is good for two reasons. Reason one is because you come across as a leader and reason two is people will relate to you and know you're not a spamming robot.
Now you have a good squeeze page and domain name you need to drive targeted traffic to your squeeze page. There are many marketing methods on how to do this, for this article I am going to briefly talk about free marketing techniques as they are of most benefit to Internet Marketing newbies for the obvious reason they are free ;).
I recommend starting with Social Networking as you can position yourself as a leader and build your own brand (YOU) within your industry. The two social networking sites I would use are Facebook and Twitter as they are the most commonly used. After you set up an account you want to add targeted people.
I'm involved within the Internet Marketing, industry this is commonly popular with people who leave their corporate job to become an Internet Marketer or people who want to better their lifestyle; recently I have started adding people in real estate jobs as the economic recession has hit that Industry hard and more people are looking for an alternative way to make money.
To find these people I simply type "Real Estate" on Facebook and Twitter and it bringe me a list of people that have that word appear on their profile so they most likely work in Real Estate. Add them and when they accept introduce yourself, briefly let them know who you are and what product/home business you are involved with. Then ask to hear more from that person; list building is all about building relationships so show an interest in them as well.
Now you should get the picture of how List Building works; mainly let people know exactly what niche you're involved with to filter out the people who will be interested in your product and get rid of the people that will not. Then get their details (through a squeeze page) and market to them whilst building a relationsship. Building relationships with people will result in profitable list building.
This article came from the latop of Jonathan Pitts. Now one of the Top Internet Marketing coachs in the UK he uses his expert knowledge in Internet Marketing to coach others and enable them to reach financial success and improve their lisfestyle. Jonathan has put together a Truth Report giving the real FACTS on Internet Marketing and how to make money from it. Get your Truth Report Here.
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