It could very well be depressing at times to find out that your website is still nowhere to be found on the search result pages despite trying to put strong effort at optimizing your website well for the search engines. You may have been reading a lot of materials lately, both physical books and ebooks at the same time and yet your face continues to do nothing but frown each time you check at the progress of your site's search rankings. The big question now is, just what could be preventing your website from getting up there on top of the search engine pages?
The following are some of the wrong SEO practices which are responsible for very poor search engine rankings on many websites:
Leaving out the webpage title tag blank
Just think of any book written on a certain topic, you will determine what it's all about by reading at its title and you will determine the topics included in every page inside it through their respective titles as well. You may have a bookshelf at home, if you are a pretty organized individual, then most probably you would like to arrange your books based on their respective subjects. This way you can find a particular book fast every time you go looking for it. You can relate the same idea with search engine pages. Search engines pay extra full attention to your website's title tags. They depend so much on the title tags to have an initial assessment on what your website is really about. So it is very important to put your keywords in your title tags.
Creating website pages to impress humans
This could be a vague claim. To explain this on a more precise manner of speaking - when you create websites to impress people, the most probable thing you would make sure of is to make the look and feel of your website as perfect or attractive looking as possible. The tendency is, you hire a good website developer and ask him or her to dress your site with the best looking layouts and sparkling graphical designs possible. The problem starts if your developer knows nothing about SEO and simply follows your request. Although it is possible to gain favor in the eyes of people, you may not get very good feedbacks from search engines as they put more value on the content of your website rather than the design. If your website is heavily loaded with complicated graphics but very little textual content then your website rankings maybe doomed to appear nowhere. Remember, content is king on the internet. So never compromise the way search engines value your website by trying to impress people with your site's fabulous appearance.
Creating content that has no solid and clear point of topic
"Jack of all traits, master of none". Are you familiar with this statement? Have you ever seen a guy who knows a little bit about everything but then has no real and specific specialty of knowledge? To put more emphasis on this, would you rather go to a person who have general knowledge and opinion about equipments and how they work rather than seeking for an auto mechanic to fix your broken car? Well of course not. The same way goes when writing your website content. If the content of your webpages always talk a little something about almost every topic available out there, then how would you expect the search engines to figure out what exact topic your site is all about, let alone the specific keywords that your site should rank for.
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