Part 4 of 4. Once your domain name is chosen and your Web hosting is set up, several Webpages are built and linked together to make up your entire Website. Finally, your site is linked to your domain name so that visitors can type this domain name in a browser and view your Webpages.
Customers view your website in their browsers, accessing the interlinked network of pages, images and other multimedia content you've created to market your business. This information, stored at your hosting company, is delivered to the customer via the web servers the host runs on your behalf.
More often than not, the customer views your site in a commonly available browser such as Firefox, Internet Explorer, Safari and Opera, but other ?user agents? are also becoming more common. By interconnecting pages locally and worldwide using hyperlinks, many of which include domain names, customers can ?surf the web,? easily connecting to sites across the globe.
With such a vast wealth of information from which to choose, finding a specific site can be a challenge. You can of course type a domain name into the address bar, but this helps little if you aren't sure which domain to type. You may also wish to find websites on a specific topic rather than navigating to them individually by name.
It was this problem which search engines were created to address. Many such engines exist, of which Google, Yahoo! And Bing (formerly MSN Live) are the most influential. Because many users turn to these three engines for their online search needs, many webmasters make them key players in their website marketing strategies. Inclusion in all of these engines generates a great deal of free traffic which, in turn, translates into profit.
Additionally, you should consider how you can use email to market your Website and business. Email is "a store and forward method of composing, sending, storing, and receiving messages over electronic communication systems. Email predates the Internet [and was] a crucial tool in creating the Internet."
Email is an attractive tool for website marketing because it costs nothing to send. Plus, an auto-responder system only costs a few dollars per month and makes building lists of current or potential clients a snap. With such a list, you can automatically mail special offers and newsletters, maintaining customer mindshare throughout their busy lives.
Maintaining mindshare is important for your business's success. For example, our free weekly newsletter (be sure to sign up if you haven't already!) is sent out to many current and potential clients. When anyone is seeking a web design or SEM company, our readers are more likely to recommend us to others, as ours is a name they trust. While 40% of our traffic comes from the three major search engines listed above, the remaining 60% comes from links, recommendations or readers forwarding our newsletter on to others. Be sure to check out Parts 1-3.
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