It can be said that people sometimes underestimate the power of Twitter and social media as a whole. However, think back ten years and compare the networks that were around then to the networks that exist today. These need to be taken advantage of to ensure that you get ahead in the world of advertising.
Social media refers to the social interaction of humans through technology. Twitter is possibly the fastest growing form of this type of media. Twitter is a micro blogging service where one can send and receive messages known as tweets. It has been called the "SMS of the Internet" as each message is only 140 characters.
Twitter is accessed by more than 55 million people monthly so that just gives one the idea of the scope of this network. Many people are able to make contact with personal friends from all over the world, celebrities keep in touch with their fans and allow them into their personal lives, work colleagues can send messages and the networking opportunities are endless.
Social media is all about sharing and making a contribution to the internet and there are various ways in which it allows one to do this. Firstly you can have a blog which is literally a space online where individuals can share their thoughts. A lot of these are never read but there are others that almost have a cult like following. You can also share through sites such as Wikipedia and Flickr, as well as a host of others.
Social media gives Joe Public a voice and this is what entertainment companies have realised is so important. It is now common to see TV and sports networks ensuring that they allow blogs on their site so that people can interact as much as possible and this means that there is greater identification with their brands. It is an important marketing tool.
In this day and age where the world is getting smaller everyday and people have more information at their fingertips than in all the history of civilization, the power of Twitter and social media needs to be acknowledge and utilized to its fullest potential.
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